Marketing: An Introduction [Paperback] chapter summaries
Marketing: An Introduction [Paperback] chapter Summaries: Product Description With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy. Defining Marketing; Marketing Process; Creating and Capturing Customer Value; Company [...]
Income Tax Fundamentals 2011 [Paperback] chapter summaries
Income Tax Fundamentals 2011 [Paperback] chapter Summaries: Product Description Learn the skills you need for effective individual income tax preparation with the proven forms approach and hands-on workbook format. INCOME TAX FUNDAMENTALS 2011 Edition provides a concise, practical, and time-tested [...]
Advanced Placement Economics: Macroeconomics : Student Activities [Paperback] chapter summaries
Advanced Placement Economics: Macroeconomics : Student Activities [Paperback] chapter Summaries: Product Description Advanced Placement Economics teaches a college-level economics course that prepares high school students for the AP Economics Exam. The Teacher Resource Manual introduces the key concepts, and the [...]
Valuation: Measuring and Managing the Value of Companies, 5th Edition [Hardcover] chapter summaries
Valuation: Measuring and Managing the Value of Companies, 5th Edition [Hardcover] chapter Summaries: Product Description The number one guide to corporate valuation is back and better than ever Thoroughly revised and expanded to reflect business conditions in today’s volatile global [...]
Intermediate Accounting with British Airways Annual Report + Connect Plus [Hardcover] chapter summaries
Intermediate Accounting with British Airways Annual Report + Connect Plus [Hardcover] chapter Summaries: About the Author J. David Spiceland received his MBA at Southern Illinois University and his Ph.D. at University of Arkansas. Dr. Spiceland has been recognized for his [...]
Intermediate Accounting with British Airways Annual Report [Hardcover] chapter summaries
Intermediate Accounting with British Airways Annual Report [Hardcover] chapter Summaries: Product Description Rated the most satisfying textbook by students in independent research, Spiceland/Sepe/Nelson’s Intermediate Accounting, 6th Edition, has the quality, flexibility, and attention to detail students need to master a [...]
Essentials of Marketing [Paperback] chapter summaries
Essentials of Marketing [Paperback] chapter Summaries: Product Description This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team [...]
Accounting: Tools for Business Decision Makers [Hardcover] chapter summaries
Accounting: Tools for Business Decision Makers [Hardcover] chapter Summaries: Product Description With this fourth edition, accountants will acquire a practical set of tools and the confidence they need to use them effectively in making business decisions. It better reflects a [...]