The One Minute Salesperson [Abridged] books summaries
From Publishers Weekly The nameless protagonist of this slender motivational parable originally published in 1984 suffers from the existential predicament of the salesman: “the quiet fear of rejection” caused by the nagging suspicion that “the customer did not want to [...]
One Minute Sales Person, The: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas–at Work and in Life books summaries
From Publishers Weekly The nameless protagonist of this slender motivational parable originally published in 1984 suffers from the existential predicament of the salesman: “the quiet fear of rejection” caused by the nagging suspicion that “the customer did not want to [...]
The One Minute Sales Person books summaries
From Publishers Weekly The nameless protagonist of this slender motivational parable originally published in 1984 suffers from the existential predicament of the salesman: “the quiet fear of rejection” caused by the nagging suspicion that “the customer did not want to [...]
Consumer Behaviour: A European Perspective books summaries
Review This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and [...]
Turning Numbers into Knowledge: Mastering the Art of Problem Solving books summaries
Review “A lively, well-written, attractively packaged book on the art of critical thinking.” —Skeptical Inquirer “Dr. Koomey’s book deserves to be widely read and shared, especially by those who take seriously the fragile yet critical role of an informed citizenry in increasingly complex democratic [...]
Richistan: A Journey Through the American Wealth Boom and the Lives of the New Rich [Bargain Price] books summaries
From Publishers Weekly When Frank, a columnist for the Wall Street Journal, began noticing that the ranks of America’s wealthy had more than doubled in the last decade, and that they were beginning to cluster together in enclaves, he decided [...]
Richistan: A Journey Through the American Wealth Boom and the Lives of the New Rich books summaries
From Publishers Weekly When Frank, a columnist for the Wall Street Journal, began noticing that the ranks of America’s wealthy had more than doubled in the last decade, and that they were beginning to cluster together in enclaves, he decided [...]
Say It with Presentations, Second Edition, Revised & Expanded: How to Design and Deliver Successful Business Presentations books summaries
Product Description For over 45 years, McKinsey & Company’s Gene Zelazny has been showing McKinsey consultants and professionals around the world how to plan, design, and deliver effective business presentations_and how to improve and expand their repertoire of presentation skills. [...]