06 Mar 10 In Mixed Company books summaries

Review

“Students will benefit from using this book because it provides them with the theoretical basis for understanding groups, as well as the practical skills for navigating the group process.”

“In Mixed Company is a well-organized, practical and useful textbook for an introductory course in small group communication. It will provide introductory students with the information necessary to practice small group communication skills.”

“I think this is a great book. I would recommend it to my colleagues as containing most of the concepts we cover in our courses.”

Product Description

The third edition of this text for small group communication introduces new technologies and issues to its format. The centralized theme of communication competence remains with new illustrations and coverage of theory and application. Gender and culture/ethnicity issues and research are integrated into every chapter.
This text refers to an out of print or unavailable edition of this title.

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06 Mar 10 Marketing Management books summaries

Product Description

“Marketing Management, 8/e”, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

About the Author

J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He’s also taught in a variety of executive programs. Peter won the prestigious William O’Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky. Dr. James H. Donnelly, Jr. is the Thomas C. Simons Professor in the Gatton College of Business and Economics at the University of Kentucky. In 1990 he received the first Chancellor’s Award for Outstanding Teaching given at the University. Previously, he had twice received the UK Alumni Association’s ‘Great Teacher Award,’ an award one can only be eligible to receive every ten years. He has also received two ‘Outstanding Teacher’ awards from Beta Gamma Sigma, national business honorary. In 1992 he received an Acorn Award recognizing ‘Those Who Shape the Future’ from the Kentucky Advocates for Higher Education. In 1995 he became one of six charter members elected to the Bank Marketing Hall of Fame. He has also received a ‘Distinguished Alumni Award’ from the University of Maryland. During his career he has published in the Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Administrative Science Quarterly, Academy of Management Journal, Journal of Applied Psychology, Journal of Social Psychology, Journal of Business Research, and Operations Research, among others. He is the author of more than a dozen books which have sold more than one million copies. They include both widely adopted academic textbooks as well as professional books. He is very active in the banking industry where he currently serves on the board of directors of the Institute of Certified Bankers and the Bank Marketing Association. He is also the Academic Dean of the ABA’s School of Bank Marketing and Management.

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06 Mar 10 Computer Science: An Overview books summaries

Product Description

Students and instructors alike continue to praise the broad coverage and clear exposition that Computer Science: An Overview uses to present a complete picture of the dynamic computer science field. Accessible to students from all backgrounds, Glenn Brookshear uses a language-independent context to encourage the development of a practical, realistic understanding of the field. The Tenth Edition employs several world-renowned experts in respective fields to ensure that coverage reflects cutting-edge technology and appeals to today’s students. Timely topics such as bioinformatics and artificial intelligence engage students, and the text provides coverage of foundational hardware topics like data representation and storage, machine architecture, and machine language.

From the Back Cover

Computer Science: An Overview, Tenth Edition, delivers a solid, comprehensive overview of what computer science is all about. Each topic is presented with its historical perspective, current state, and future potential, as well as ethical issues for students to consider. This balanced, realistic picture helps students see the many opportunities that computing presents for further studies and future careers.   FEATURES:

• NEW! Chapter on computer graphics (Chapter 10) describes the technology used in video games and today's motion picture industry and provides a foundation for understanding the expanding field of virtual reality.
• NEW! Numerous leading computer scientists played consulting roles in those chapters specific to their fields of expertise, ensuring that all topics are state-of-the-art and relecant in today's rapidly changing environment.
• Fully revised lab manuald for C++ and Java™ are available for instructors who would like to incorporate a programming language into their courses. The lab manuals follow the sequence and approach of this book, facilitating hands-on exploration of concepts with C++ and Java.
• A wide range of topics– including programming languages, operating systems, algorithms, software engineering, networking, database design, graphics, artificial intelligence, and machine architecture — are covered.
• The Companion Website for this book includes a practical exploration of topics, software simulators, and more. Check the front of this book for an access code to this valuable student resource. Six months of access are included with all new copies of this text.

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