27 Feb 10 *ACP Speaker’s Handbook with CD
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“This text will allow me the pedagogical freedom to apply the concepts in my own teaching style. I can count on the fact that when students navigate through the chapter, they will read only the ’nuts and bolts’, then they will do a written exercise, then I can further reinforce the information through guided practice in the classroom.”
“The Speaker’s Handbook provides some of the most effective, realistic research and delivery techniques of any oral communication text on the market. Students can become first-rate extemporaneous, conversational and substantive speakers under the guidance of Jo Sprague and Douglas Stuart.”
This text refers to an out of print or unavailable edition of this title.
Product Description
This title is an example of a rebind. The cover is removed from a core text and selected content is pulled and rebound with a soft cover. Content may not be repaginated. Rebinds are the best format for retaining original full color.
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27 Feb 10 The Speaker’s Handbook
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“It is a great book as it includes substantial information on the most up-to-date communication theoretical concepts in relation to public speaking, as well as good supplemental material that would be useful for opening the door to developing speaking skills for our students.”
“Unquestionably the best handbook-format textbook, and the most focused, clearly written public speaking text on the market. It’s efficient, well organized, and easy for students and instructors to use.”
“The Speaker’s Handbook is a compact, well-organized text that students find very readable and very usable. The format is user-friendly, and tabbed section dividers facilitate location of information. The text clearly presents communication theory and its applications in both academic and professional settings.”
Product Description
THE SPEAKER’S HANDBOOK is an excellent textbook for students in a public speaking course, as well as a practical reference for the independent speaker. Its thorough coverage addresses public speaking fundamentals such as planning, listening, and presentation aids, yet each topic can stand alone, giving readers a convenient reference even when they can’t read the entire text. Forward-thinking new coauthor David Bodary joins Jo Sprague and Doug Stuart in this ninth edition of THE SPEAKER’S HANDBOOK to engage students in active learning beyond the classroom.
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27 Feb 10 Contemporary Business Communication Seventh Edition
book synopsis and reviews
Contemporary Business Communication prepares students for business communication by employing a hands-on approach–connecting topics, examples, and exercises to the modern workplace. The text provides ample opportunity for students to practice their oral and written skills, and includes strategies for using email, voicemail, the Internet, and other innovations in communication technology. The streamlined Seventh Edition has been completely updated to reflect current trends and practices in the world of business. The revised textbook package now features a web-based version of the Urban Systems Case Study Simulation with an updated, student-friendly BusCom online writing tutorial.
About the Author
Scot Ober (Ph.D, Ohio State) is currently a full-time consultant in business communication and document processing. Prior to his consulting career, Dr. Ober was Professor of Business at Ball State University. In addition to having taught Business Communication for over twenty years, he served as Editor of the Business Communication Quarterly for 1995 and 1996 and conducted an MBA-level Distance Learning Program through Ball State University.
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27 Feb 10 Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability.” Scott Heekin-Canedy President and General Manager The New York Times “…a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results.” Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley “Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers.” Keith Bradley, President Ingram Micro, North America “Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights.” Philip Kotler Northwestern University “For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals.” Eric Mitchell, President The Professional Pricing Society
“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability.” Scott Heekin-Canedy President and General Manager The New York Times “…a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results.” Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley “Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers.” Keith Bradley, President Ingram Micro, North America “Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights.” Philip Kotler Northwestern University “For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals.” Eric Mitchell, President The Professional Pricing Society
Product Description
A comprehensive, managerially-focused guide to formulating pricing strategy. Practical in focus and lively in style, this volume explains ideas and concepts that are essential to integrate pricing successfully into marketing strategy and that should be a part of every marketer’s repertoire. Features numerous walk-through examples, illustrating how companies successfully implement pricing strategies.
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27 Feb 10 The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability.” Scott Heekin-Canedy President and General Manager The New York Times “…a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results.” Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley “Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers.” Keith Bradley, President Ingram Micro, North America “Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights.” Philip Kotler Northwestern University “For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals.” Eric Mitchell, President The Professional Pricing Society
“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability.” Scott Heekin-Canedy President and General Manager The New York Times “…a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results.” Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley “Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers.” Keith Bradley, President Ingram Micro, North America “Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights.” Philip Kotler Northwestern University “For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals.” Eric Mitchell, President The Professional Pricing Society
This text refers to an alternate
Hardcover
edition.
Product Description
“The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!” – Guy Kawasaki, CEO, Garage Technology Ventures “For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals.” – Eric G. Mitchell, President, The Professional Pricing Society “Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights.” – Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University “An investment in Tom and Reed’s book will give you the highest return you’ve ever had. It’s an investment you can’t afford not to make.” – Dan Nimer, President, DNA Group
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27 Feb 10 The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability.” Scott Heekin-Canedy President and General Manager The New York Times “…a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results.” Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley “Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers.” Keith Bradley, President Ingram Micro, North America “Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights.” Philip Kotler Northwestern University “For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals.” Eric Mitchell, President The Professional Pricing Society
“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability.” Scott Heekin-Canedy President and General Manager The New York Times “…a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results.” Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley “Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers.” Keith Bradley, President Ingram Micro, North America “Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights.” Philip Kotler Northwestern University “For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals.” Eric Mitchell, President The Professional Pricing Society
Product Description
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
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27 Feb 10 Managerial Accounting for Managers
book synopsis and reviews
“Managerial Accounting for Managers, 1/e” by Noreen/Brewer/Garrison is based on the market-leading text, “Managerial Accounting”, by Garrison, Noreen and Brewer. The Noreen book was created to serve customers who do not wish to teach the financial accounting-oriented content that is included in the Garrison book. Of our three books (the Brewer book, the Garrison book, and the Noreen book), the Noreen book is the most pure management accounting textbook. The other two books have greater amounts of financial accounting content. “N/B/G, 1e” is geared towards professors who love Garrison’s market-leading managerial accounting content, but have been bothered by the debits and credits included in the book.It includes the same great coverage of managerial accounting topics such as relevant costs for decision making, capital budgeting decisions, and segment reporting and decentralization without the journal entries. The job-order costing chapter has been extensively rewritten to remove all journal entries. There is not one journal entry included in the entire book. Furthermore, the chapters dealing with process costing, the statement of cash flows, and financial statement analysis have been dropped to enable professors to focus their attention on the bedrocks of managerial accounting – planning, control, and decision making. It is important to emphasize that the same great content from Garrison is included in Noreen.More specifically, the following chapters/appendices are exactly the same in the two books: Managerial Accounting and the Business Environment; Cost Terms, Concepts, and Classifications (the appendices have been dropped); Cost Behavior – Analysis and Use; Cost-Volume-Profit Relationships; Variable Costing – A Tool for Management; Activity-Based Costing – A Tool to Aid Decision Making (one of two appendices was dropped); Profit Planning; Standard Costs and the Balanced Scorecard (the appendix was dropped); Relevant Costs for Decision Making; and, Capital Budgeting Decisions. The Appendices that have been duplicated for this book are Pricing Appendix, and Profitability Appendix.
About the Author
Eric W. Noreen is a globe trotting academic who has held appointments at institutions in the United States, Europe, and Asia. He is currently Professor of Accounting at the University of Washington and Visiting Price Waterhouse Professor of Management Information & Control at INSEAD, an international graduate school of business located in France.He received his B.A. degree from the University of Washington and MBA and Ph.D. degrees from Stanford University. A Certified Management Accountant, he was awarded a Certificate of Distinguished Performance by the Institute of Certified Management Accountants. Ray H. Garrison is emeritus Professor of Accounting at Brigham Young University, Provo, Utah. He received his B.S. and M.S. degrees from Brigham Young University and his D.B.A. degree from Indiana University. As a certified public accountant, Professor Garrison has been involved in management consulting work with both national and regional accounting firms. He has published articles in The Accounting Review, Management Accounting, and other professional journals. Innovation in the classroom has earned Professor Garrison the Karl G. Maeser Distinguished Teaching Award from Brigham Young University.
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27 Feb 10 Managerial Accounting for Managers
book synopsis and reviews
Managerial Accounting for Managers, 1/e by Noreen/Brewer/Garrison is based on the market-leading text, Managerial Accounting, by Garrison, Noreen and Brewer. The Noreen book was created to serve customers who do not wish to teach the financial accounting-oriented content that is included in the Garrison book. Of our three books (the Brewer book, the Garrison book, and the Noreen book), the Noreen book is the most pure management accounting textbook. The other two books have greater amounts of financial accounting content. N/B/G, 1e is geared towards professors who love Garrison’s market-leading managerial accounting content, but have been bothered by the debits and credits included in the book. It includes the same great coverage of managerial accounting topics such as Relevant Costs for Decision Making, Capital Budgeting Decisions, and Segment Reporting and Decentralization without the journal entries. The job-order costing chapter has been extensively rewritten to remove all journal entries. There is not one journal entry included in the entire book. Furthermore, the chapters dealing with process costing, the statement of cash flows, and financial statement analysis have been dropped to enable professors to focus their attention on the bedrocks of managerial accounting—planning, control, and decision making. It is important to emphasize that the same great content from Garrison is included in Noreen. More specifically, the following chapters/appendices are exactly the same in the two books:
About the Author
Eric W. Noreen is a globetrotting academic who has held appointments at institutions in the United States, Europe, and Asia. He is currently Professor of Accounting at the University of Washington and Visiting Price Waterhouse Professor of Management Information & Control at INSEAD, an international graduate school of business located in France.He received his B.A. degree from the University of Washington and MBA and Ph.D. degrees from Stanford University. A Certified Management Accountant, he was awarded a Certificate of Distinguished Performance by the Institute of Certified Management Accountants.
Peter C. Brewer is a professor in the Department of Accountancy at Miami University, Oxford, Ohio. He holds a BS degree in accounting from Penn State University, an MS degree in accounting from the University of Virginia, and a PhD from the University of Tennessee. He has published 30 articles in a variety of journals including: Management Accounting Research, the Journal of Information Systems, Cost Management, Strategic Finance, the Journal of Accountancy, Issues in Accounting Education, and the Journal of Business Logistics. Professor Brewer is a member of the editorial boards of Issues in Accounting Education and the Journal of Accounting Education. His article “Putting Strategy into the Balanced Scorecard” won the 2003 International Federation of Accountants’ Articles of Merit competition and his articles “Using Six Sigma to Improve the Finance Function” and “Lean Accounting: What’s It All About?” were awarded the Institute of Management Accountants’ Lybrand Gold and Silver Medals in 2005 and 2006. He has received Miami University’s Richard T. Farmer School of Business Teaching Excellence Award and has been recognized on two occasions by the Miami University Associated Student Government for “making a remarkable commitment to students and their educational development.” He is a leading thinker in undergraduate management accounting curriculum innovation and is a frequent presenter at various professional and academic conferences. Prior to joining the faculty at Miami University, Professor Brewer was employed as an auditor for Touche Ross in the firm’s Philadelphia office. He also worked as an internal audit manager for the Board of Pensions of the Presbyterian Church (U.S.A.). He frequently collaborates with companies such as Harris Corporation, Ghent Manufacturing, Cintas, Ethicon Endo-Surgery, Schneider Electric, Lenscrafters, and Fidelity Investments in a consulting or case writing capacity.
Ray H. Garrison is emeritus Professor of Accounting at Brigham Young University, Provo, Utah. He received his B.S. and M.S. degrees from Brigham Young University and his D.B.A. degree from Indiana University. As a certified public accountant, Professor Garrison has been involved in management consulting work with both national and regional accounting firms. He has published articles in The Accounting Review, Management Accounting, and other professional journals. Innovation in the classroom has earned Professor Garrison the Karl G. Maeser Distinguished Teaching Award from Brigham Young University.
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