buy textbooks online, Review
“At last, here is a book that gives this underrated skill the respect it deserves.”– The New York Times
” Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!”– Bob Gale, writer/producer, Back to the Future trilogy
“I’m in love. And if I didn’t have a devoted husband, two kids and a crushing mortgage, I swear I’d throw caution to the wind and run away with Paco Underhill…fascinating.”– Rocky Mountain News (Denver)
“Why We Buy is a funny and insightful book for people on both sides of the retail counter.”– Michael Gould, CEO, Bloomingdale’s
Product Description
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture — full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New material includes:• The latest trends in online retail — what retailers are doing right and what they’re doing wrong — and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.• A guided tour of the most innovative stores, malls and retail environments around the world — almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.The new Why We Buy is an essential guide — it offers advice on how to keep your changing customers and entice new and eager ones.
See all Editorial Reviews
