Marketing [Hardcover] chapter Summaries:
Product Description
Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style – Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalized Marketing – A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests. Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology – The use of powerful technical resources and learning solutions. Traditional and Contemporary Coverage – Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework – A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.
Marketing [Hardcover] Book Reviews:
() Ordered new textbook, had the understanding that purchasing new would include access code for “connect”. Did not, Amazon said contact publisher, publisher said talk to amazon.
So while I am looking around to buy access code, some fool customer service jerk orders me another copy of the book, supposed with the access code. In the meantime, I find I can purchase the code elsewhere. Call amazon to say WTF is somebody ordering another book for, it would mean I have to return one of them. Guy on phone says it was noted I would not have to return one of the two books, however email instructing that the book was reordered by this CSR included instructions on how to return the book I have. Kicker is, I look at the book that was reordered, and I am not seeing that it included access to “connect”. What has happened to Amazon????????? And where in the hell does some CSR take it upon themselves to reorder a $100 textbook, and either I get it free or I get two for the price of one, or maybe, well who knows.