11 Mar 10 Case Supplement books summaries

Product Description

For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management. This practical, best-seller teaches budding entrepreneurs the “hands-on” tools and techniques for launching and managing a small business the right way-and to imbue it with the staying power necessary to succeed and grow in today’s competitive environment.

From the Publisher

This text offers practical, hands-on advice for all areas of concern to the small business student — e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation.

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