07 Feb 10 Practice of Public Relations, The
buy textbooks online, Product Description
The Practice of Public Relations is an “in-your-face” book giving readers the knowledge and skills they need to know to be successful in today’s world of public relations. Seitel’s use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life. The 11th edition includes heavy emphasis on social media and ethics.
Defining Public Relations. The History and Growth of Public Relations. Communication. Public Opinion. Management. Ethics. The Law. Research. Media Relations/Print & Broadcast. Employee Relations. Community Relations. Government Relations. Consumer Relations. International Relations. Public Relations Writing. Writing for the Eye and Ear. Integrated Marketing Communication. Public Relations and Social Media. Crisis Management. Launching a Career.
A useful, up-to-date reference for Public Relations professionals.
From the Publisher
The sixth edition, now full-color and streamlined, is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to video, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one “A Question of Ethics” case problem per chapter.
See all Editorial Reviews
 Buy Practice of Public Relations, The textbooks online |
|||
Buy Practice of Public Relations, The textbooks online |
Buy Practice of Public Relations, The textbooks online |
||
Tags: buy textbooks
07 Feb 10 Thinkertoys: A Handbook of Creative Thinking Techniques: FIRST EDITION
buy textbooks online, Review
“Shows you how to expand your imagination.” –Newsweek
“A special find. Period.” –Executive Edge
“A must-have book in any business setting.” –Women in Business
Believe it or not, this wonderful book will have you challenging the impossible. — Nonprofit News
The most significant book about creativity that we have seen in years. — AMA
This book is a creative-thinking workshop in a book that will have your imagination soaring. — Chicago Tribune
This book shows you how to do what you think can’t be done. — The Futurist
Will turn anyone into a startingly creative thinkier. This is the book this editor wishes he had written. — CreativeMind
This text refers to an alternate
Paperback
edition.
Review
“Shows you how to expand your imagination.” –Newsweek
“A special find. Period.” –Executive Edge
“A must-have book in any business setting.” –Women in Business
See all Editorial Reviews
Tags: buy textbooks
07 Feb 10 Thinkertoys: A Handbook of Creative-Thinking Techniques
buy textbooks online, Review
“Shows you how to expand your imagination.” –Newsweek
“A special find. Period.” –Executive Edge
“A must-have book in any business setting.” –Women in Business
Believe it or not, this wonderful book will have you challenging the impossible. — Nonprofit News
The most significant book about creativity that we have seen in years. — AMA
This book is a creative-thinking workshop in a book that will have your imagination soaring. — Chicago Tribune
This book shows you how to do what you think can’t be done. — The Futurist
Will turn anyone into a startingly creative thinkier. This is the book this editor wishes he had written. — CreativeMind
Review
“Shows you how to expand your imagination.” –Newsweek
“A special find. Period.” –Executive Edge
“A must-have book in any business setting.” –Women in Business
This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
Tags: buy textbooks
07 Feb 10 The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization
buy textbooks online, From Publishers Weekly
Kelley’s latest builds on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm, IDEO. This book covers much of the same territory, but focuses on the type of worker and team-building rather than the work environment. The authors define 10 personas, including Anthropologists, who contribute insights by observing human behavior; Experimenters, who try new things; Hurdlers, who surmount obstacles; Collaborators, who bring people together and get things done; and Caregivers, who anticipate and meet customer needs. Like its predecessor, the book is breezy and well written, with plenty of self-promotion. Kelley and Littman weave classic and recent stories of business innovation, such as 3M’s Scotch tape, Volvo’s three-point seatbelts and Netflix’s mail-in DVDs, with IDEO’s own success stories with clients ranging from the Boston Beer Company, for whom IDEO designed a new Sam Adams tap handle, to Organ Recovery Systems, for whom IDEO helped develop ways to expedite kidney transport. Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook. (Oct. 18)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
Advance Praise for The Ten Faces of Innovation
“Essential reading for every single person in your organization–even the CEO should read it! Each page contains a nugget that’s worth the price of the entire book. Wow.”
—Seth Godin, author of Purple Cow
“A concensus is emerging that Innovation must become most every firm’s ‘Job One.’ ‘Hurdle One,’ however, is a doozer: establishing a Culture of Innovation. IDEO thought leader Tom Kelley offers a thoroughly original and thoroughly tested approach to creating that ‘culture of innovation.’ Rigorously applying his ‘Ten Faces’ will get the innovation ball rolling … fast. Bravo!”
— Tom Peters
Critical Acclaim for Tom Kelley’s Previous National Bestseller The Art of Innovation
“Tom Kelley has unlocked the magic box of innovation for corporate America.”
—Bruce Nussbaum, BusinessWeek
“In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case…. Practical, clearly written, and highly detailed.”
—USA Today
“On nearly every page, the story of some upstart invention is recounted in patter that’s as good as a skilled magician’s…. Almost like visiting an IDEO workshop in person.”
—Wired
From the Hardcover edition.
See all Editorial Reviews
Tags: buy textbooks
07 Feb 10 Organizational Communication: Approaches and Processes
buy textbooks online, Product Description
Miller’s text presents organizational communication from both a communication and managerial perspective. Her writing style and consistent use of examples and case studies results in a text that undergraduates students will find easy to understand.
About the Author
Dr. Katherine Miller is a leading scholar on communication in healthcare organizations. She holds bachelors and masters degrees in communication from Michigan State University, and a doctorate from the Annenberg School of Communication at the University of Southern California. She served on the faculties of the University of Kansas, Arizona State University, and Michigan State University, and has been a professor in Texas A&M University’s Department of Communication since 1998. Dr. Miller is the author of three books and more than 50 journal articles and book chapters.
Tags: buy textbooks
07 Feb 10 Organizational Communication: Approaches and Processes
buy textbooks online, Product Description
ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES, 5th Edition presents organizational communication from both a communication and managerial perspective. Professor Miller’s clear writing style and consistent use of examples and case studies result in a text that you’ll find easy to understand.
About the Author
Dr. Katherine Miller is a leading scholar on communication in healthcare organizations. She holds bachelors and masters degrees in communication from Michigan State University, and a doctorate from the Annenberg School of Communication at the University of Southern California. She served on the faculties of the University of Kansas, Arizona State University, and Michigan State University, and has been a professor in Texas A&M University’s Department of Communication since 1998. Dr. Miller is the author of three books and more than 50 journal articles and book chapters.
Tags: buy textbooks
07 Feb 10 Cultures and Organizations: Software for the Mind, Third Edition
buy textbooks online, Review
‘An understanding of other cultures is essential if we are to develop a more stable world and at the same time create national wealth.’Brian Burrows, Futures Information Associates
This text refers to an out of print or unavailable edition of this title.
Product Description
The international bestseller on managing cross-cultural workforces—expanded and updated! Named one of the top 20 most influential business thinkers of 2008 by The Wall Street Journal, business anthropologist Geert Hofstede has fully updated his classic work on “groupthink.” Since its original publication in 1991, Cultures and Organizations has been helping business leaders understand how people think as members of a group—which dramatically increases managers’ effectiveness leading and developing cross-cultural workforces. This groundbreaking work reveals:
- The unexamined rules behind the thoughts and emotions of people of different cultures
- Ways in which cultures differ in the areas of collectivism/individualism, assertiveness/modesty, tolerance for ambiguity, and deferment of gratification
- How organizational cultures differ from national cultures, and how they can be managed
New material in this expanded third edition includes the latest data from the author’s ongoing field research and new insight into how cultural factors contributed to the current economic situation. Cultures and Organizations offers managers practical solutions for solving conflict between different groups and turning cultural differences to their advantage.
See all Editorial Reviews
Tags: buy textbooks
07 Feb 10 Cultures and Organizations: Software of the Mind : Intercultural Cooperation and Its Importance for Survival
buy textbooks online, Review
‘An understanding of other cultures is essential if we are to develop a more stable world and at the same time create national wealth.’Brian Burrows, Futures Information Associates
This text refers to an out of print or unavailable edition of this title.
Product Description
Despite calls for better co-operation between countries and different cultures, there is still confrontation between people, groups and nations. But at the same time they are exposed to common problems which demand cooperation for the solution of these problems. This book helps to understand the differences in the way strategists and their followers think, offering practical solutions for those in business to help solve conflict between different groups.
See all Editorial Reviews
Tags: buy textbooks
